Goals of this resource

• Make it easier for you to run outreach at your university group by providing you with ready-made resources and a strategy overview.
• Help your new University group get 10-25 applicants for your intro programming.

Using this Handbook

• For young groups we recommend reading General Strategy, as well as skimming the specific strategies.
• Older groups may not benefit from General Strategy, and should seek relevant Outreach Strategies linked below

Table of Contents

General Strategy

Tips on framing, prioritization, and the broad goals of outreach

Outreach Strategies

This guide will cover the five most common outreach strategies. They are ordered below by efficiency in terms of applicants per hour. (Based on anecdotal evidence from groups in the U.S. and U.K.)

High Priority Outreach Strategies

Activities Fair

Premade resources for creating a professional stall and pitch tips, courtesy of EA Groups Resources Center

Faculty Driven Outreach

Strategy and email templates

Advertising in Relevant Group chats

Strategy and flyer templates

Inviting Friends to Apply

Copy text and a referral form

Low Priority Outreach Strategies

Tabling

Tips on strategy and handouts, a comprehensive pitch guidance, and a pitch workshop for new tablers

Social Media

Premade posts, templates, and strategy to build out your group’s social media presence

Physical Outreach

Flyer templates and tips on flyer placement incomplete

Asana

Asana Task by Task Walkthroughs