Note that this guide covers tabling outside of student activities/freshers fair type events. Strategy recommendations differ for these events, and more relevant information can be found here.

Table of Contents

Goal of this Guide

This guide has two objectives:

• To streamline table design and handout choice for EA tabling
• To provide pitch strategy and samples

The Goals of Tabling

The overarching purpose of tabling is to generate signups for intro programming.

Here are three subgoals which we think best work to increase signups:

• Have a professional looking table
• Use a decent pitch and clear call to action
• Be friendly, and casually passionate

This guide will provide the resources and strategy for any university group to achieve each subgoal.

Getting started

We think tabling is important and recommend it, as long as you have someone comfortable presenting EA accurately and in a positive way.

When to Table?

<aside> 🌅 Like most outreach, the earlier in the semester the better. Tabling before or within the first week of classes is especially valuable, as students are significantly more likely to make commitments.

</aside>

Where to Table?

Focus on areas with high student foot traffic and where students aren’t in a hurry. Also make sure to regularly try out new areas for exploratory value and to avoid diminishing returns.

• Busy walkways - especially those which lead to gyms, libraries, dorms where students won’t be rushing