This guide has two primary objectives:
If you’re experienced in leveraging mailing list outreach, feel free to skip to Using Yet Another Mail Merge.
<aside> 🏃 For a speedier walkthrough of Mailing List Outreach check out this quick two page guide, which gives you everything you need to know to get your campaign off the ground in less than 3 hours!
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(Also known as “Faculty Driven Outreach”)
Mailing list outreach outreach involves asking a staff member, usually an advisor or adminstrator dedicated to a specific major to promote your group to their students, typically via a newsletter or email blast.
<aside> 📈 Many EA groups find that mailing list outreach is their most effective form of outreach, in terms of new members per hour of organizer time. As such, establishing a solid mailing list outreach campaign seems like a first priority for any outreach push.
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Focus on individuals most likely to control mailing lists, this is typically adminstrators and majro advisors.
<aside> ⚠️ The below advice has rapidly scaled EA Groups. Growing too quickly can limit groups ability to build good culture, focus on the most promising members, and spread an accurate notion of EA.
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Reach out to all departments which are even loosely EA relevant, including chemistry, international relations, psychology, engineering etc. The YAMM sending sheet includes prewritten “Major Specific Note” column for an array of relevant majors. This unique note will be added to our email template based on the contacts major, when the email automation is in action.
For departments which are in no way relevant to EA, including music theory, Russian, art history etc. We recommend you give them a general EA pitch, not specific to their major or avoid reaching out to them altogether. For example, you could use our email template, and not include a “Major Specific Note”.